We invest a lot in our denim, so we developed this unique wash that blends detergent, fabric conditioner, and color guard to clean and protect it properly! Clean, soften, and preserve color, leaving your denim with that perfect worn-in feeling. Our start-to-finish laundering collection is scented in Classic, the ultimate "clean laundry smell." Highly concentrated—up to 32 washes.

Make sure the water temperature is cool when laundering blue or dark denim.When washing white denim, select hot water and add 1 capful of All-Purpose Bleach Alternative to the load.